Within the 1980s and 1990s, there is a craze of "realistic design" with 3D, chrome-plated metallic effects for vehicle brand logos, showcasing the reflection of light and shadows and materials that mimicked the logo design on the steel car body. Nevertheless, after getting into the era of the popularization of wise phones, various auto brands possess re-created smooth logos and immersive designs have progressively withdrawn.
"Customers' contact factors for brand information are gradually getting digitized, especially for small-sized smartphones. The slopes and gradients in the original 2D design have turned into blurred gray dots around the screen, and the amount of identification between brands isn't Great." Toyota's main developer Dan Beckett said. Picture resource/Audi, Volkswagen, Toyota In recent years, large manufacturers from Nissan to BMW have got returned to the embrace of even design in order to meet the needs of the digital age group. The simplified 2D logo, whether in the screen or reduced to the visual presentation of the APP icon, is better than the 3D style.
The list following identifies the compilation of design and architectural mass media Dezeen, and counts the flattened journeys of the world's six main automakers:
1. MINI Still left: new logo design, right: old logo Image source/BMW is well-known for its small vehicle MINI Cooper. MINI changed its logo design in June 2015. It is considered the first few car brand names that transformed its logo to a flat design. Like Go and Check of vehicle factories that adopt flat design, MINI's flat design is used for digital presentation on the display screen and flat images, while the logo printed on the automobile model maintains the initial 3D, chrome-plated metallic effect.
In addition to the updated logo, Small also introduced a new font "MINI Sans Serif". MINI design movie director Anders Warming (Anders Warming) said that the new logo and fonts signify MINI "entering a new era."
2. Volkswagen left: new logo, right: old logo design Image supply/Volkswagen Volkswagen produced a set and simplified redesign of the initial three-dimensional, chrome-plated logo design in Sept 2019. That is Volkswagen since 2000 Since that time, the brand's visible recognition system continues to be revised for the first time. The new logo conforms to the 2D design pattern. The English words V and W are put in a group, and the entire logo uses a single dark azure.
Flowserve's first-generation electrical vehicle ID.3 may be the first car to be unveiled with the new VW logo. At that time, Flowserve also produced a statement much like MINI, stating that the "digital 1st" brand technique represented the advent of a new era.
3. BMW Left: new logo design, right: old logo Image resource/BMW BMW released a new logo in March this season. This is the first alter since BMW changed its logo design from 2D to 3D in 1997. The black circle of the old logo is definitely changed to a transparent background. With the backdrop, the presentation of the logo will also change. All the elements of the logo are flattened, and the initial shadow effects may also be removed. BMW's electric powered concept car i actually4 launched this year uses the new logo, but various other mass-produced cars still maintain the first logo design.
4. NISSAN Still left: new logo, right: old logo. Image resource/Nissan Japanese vehicle manufacturer Nissan published a new logo design in mid-July. If you compare the new and aged logos a little, you will discover that the brand name NISSAN is still in the guts, but The new font will be cleaner and contemporary. The original magic circle and horizontal bars have been replaced by two white semicircular arcs.
This is actually the first time that NISSAN has modified the brand recognition system in twenty years. The last logo design modification also changed the original style to 3D.
5. Audi Left: new logo, right: old logo Image source/Audi German brand Audi finished the 3D to 2D logo update as soon as 2017, with 4 interlocking bands with its iconic metal color , Changed to flattened, 4 overlapping circles. Adopting the same technique as other brands, this logo modify is also to create a "digital very first" brand placing and to improve the legibility of brand logos on major online platforms.
6. Toyota Remaining: new logo, right: old logo Image source/Toyota Toyoa Europe is the most recent car factory to become listed on the "level logo" camp. Back the late 1980s, Toyota changed its logo design from 2D to 3D, and now it once more conforms towards the trend of "minimalism and flatness" in order to "ensure that the brand name can continue to last in the process of digitalization in the world."
It is especially worth noting that logo update has abandoned the English brand "Toyota". It is said that this choice was produced because "Toyota has already been among the top in the world", so the logo will be simplified and there is no need to write it out. Name of the brand name.
Further reading through:
1. Flattening has turned into a trend, why will be the logos of technologies companies becoming more and more similar?
2. The most amazing shrine logo! best bitcoin games 2021 made the brand new vision of "Izumo Taisha Saitama Branch of Japan", merging the picture of tortoise shell and cloud
3. 2020 visual design trends! 13 Trends Forecast: 3D Craze, Monochrome Rise, Isometric Illustration...
Editor in control: Lin Fangru, Qian Yuhong
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